BREAKING: Turn Your Visitors Into Paying Customers and Boost Your Sales

Totally unique and " backward" way to double or even triple the number of leads and sales your websites generates.

Reach new levels of success with a solid CRO marketing strategy expertly tailored to your unique business requirements! Put your conversion marketing needs in the capable hands of our conversion rate optimization agency and reap the benefits of Conversion Rate Optimization services done the right way.

What Is Conversion Rate Optimization?

Pivot Your Strategies and Achieve Your Growth Goals

Marketers typically spend the majority of their time investing money and resources in driving users to their sites, believing that’s their goal. However, here’s the truth The idea of generating interest is the beginning of SEO (SEO) as well as the digital market. The main challenge is to convert the traffic and clicks into revenue. This is where optimization of conversion rates is the key.

What exactly is it and how can it affect your marketing strategies? Conversion rate optimization commonly referred to as CRO or conversion optimization is the process of checking and optimizing your site’s elements, such as call-to- the action (CTA) buttons as well as content and design, in order to increase the number of users who achieve the purpose.

How can you define conversion optimization? And what is it? When defining the term marketing professionals often consider purchasing as a gauge of their success. CRO goals and metrics however, are different for every brand. Based on your needs and goals There are a variety of CRO SEO goals that you can establish for your business such as:

Sales

Social media shares

Formulary submissions

App installations

CTA button clicks

Newsletter registrations

What’s CRO if you’ren’t utilizing best practices that ensure that your CRO marketing goals are achievable and quantifiable? Choose what you wish to accomplish with your CRO website, and then understand the demands of your target audience and then launch conversion marketing campaigns that are growth-driven to get the masses to perform the desired decision.

Furthermore, as you work on increasing conversion rates, it’s essential to study the various CRO metrics that affect your optimization efforts as well as SEO results from CRO.

What is CRO metric ?

Conversion optimization metrics are benchmarks that CRO companies track during CRO testing to determine your CRO website performance and identify opportunities for conversion funnel optimization and conversion marketing. CRO metrics include:

Bounce Rate

The percentage of page visitors who visit your website but left without navigating to other web pages. A high bounce rate indicates that there is a problem with your CRO website. As such, knowing how to lower bounce rate is imperative to increase website conversion rate.

Entrance

An event wherein an online user enters a website from an external source, such as a paid campaign, organic search result or social media post. The more people land on your CRO website, the higher your chances of improving conversion rates.

Leads Generated

Leads pertain to online users or site visitors who showed interest in your brand offerings and are ready to move along your conversion funnel. Effective conversion rates marketing campaigns result in above-average lead conversion rate and sustainable revenue.

Click-through Rate (CTR)

This conversion optimization metric shows how many of the people who saw your ads, organic listing or search results clicked on your site link. Click through rate is used to gauge your keyword performance and CRO marketing campaign relevance.

Pages Per Visit

Measures the volume of web pages a particular audience segment views on your website. Your average page per visit indicates the level of your site engagement and ability to provide useful information.

Website Traffic

This conversion rate marketing metric refers to the number of online users who visit your website. By tracking patterns in your website traffic, you can determine key areas of improvement for your website conversion optimization.

Page Load Time

It shows how quickly your website responds to user interaction. Studies reveal the first five seconds of your page load time have the highest impact on your conversion rate. To increase conversion rate, be sure to optimize your page load time and prioritize user experience (UX) in your web design.

Return On Investment (ROI)

What is conversion optimization if not a growth-centric method to boost your revenue? Your business’s ROI allows you to gauge the impact of your conversion rate marketing efforts on your bottom line and re-assess your CRO marketing spending.

Exit Rate

The percentage of site visitors who leave your website from a particular page after visiting at least one other web page on your site. To improve conversion rate, be sure to set a standard acceptable exit rate for your different website pages.

Marketing Conversion Rate vs. Click-Through Rate

Track Your Metrics and Create Winning Campaigns. Digital marketers use both marketing conversion rate and CTR to measure the success of their SEO and online marketing efforts. Do not confuse conversion rate with click through rate, however. These two metrics affect two different stages of your sales funnel. Our conversion rate experts discussed what is conversion rate vs. click through rate to help optimize your website and marketing efforts for better conversions.

What Is Conversion Rate vs. Click Through Rate?

What Is Conversion Rate?

Conversion rate pertains to the percentage of online users that complete a definite action out of the total number of site visitors. An understanding of what is a conversion rate is crucial because it directly impacts your business’s overall sales and revenue. Earning a good conversion rate means your website CRO efforts are on the right track.

How To Calculate Conversion Rate:

To determine what is a good conversion rate, learning how to calculate conversion rate is essential. Here’s the formula on how to calculate conversion rate: [Total Number of Completed Goals (i.e., email subscriptions, number of sales, etc.)/ Total Number of Website Visitors] x 100 = Conversion Rate For example, if you had 100 email subscriptions from 1,000 website interactions, your conversion rate would be 10 percent. [100/1,000] x 100 = 10%

What Is a Good Conversion Rate?

The average landing page conversion rate varies depending on factors such as your goals and niche. What is a good conversion rate? The average landing page conversion rate across the online marketplace is 2.35 percent. Meanwhile, the top 10 percent companies convert at 11.45 percent at a minimum and the top 25 percent industry players boast at least a 5.31 percent conversion rate. Your CRO efforts must generate a 10 percent conversion rate or higher to place your website conversion rates 3X to 5X higher than the average landing page conversion rate. Be sure to consult with the top CRO companies to find out what is a conversion rate ideal percentage for your specific industry.

What Is Click Through Rate?

CTR is considered a micro-conversion or an event that correlates with your end goals, such as purchases or signups. What is click through rate in relation to conversion rate? A high average click through rate is a good indication that you’re doing things right. In most cases, more clicks also eventually lead to more conversions.

How To Calculate Click Through Rate:

To address the question of what is a good click through rate, you must first establish how to calculate click through rate. Conversion rate experts follow this formula on how to calculate click through rate: [Total Clicks / Total Impressions] x 100 = Click Through Rate For example, if your paid ads earned 150,000 impressions and 3,500 of those people clicked the ad to visit your website, your CTR is 2.3 percent. [3,500/150,000] x 100 = 2.3%

What Is a Good Click Through Rate?

The question of what is a good click through rate is a hotly debated topic. This is because the average click through rate varies per campaign and based on factors such as target keywords, ad position, ad format, country and niche market. As of October 2020, the average click through rate in Google Ads across all industries is 3.17 percent on Search and 0.46 percent on the Google Display Network (GDN). For the eCommerce industry, the average click through rate is 2.69 percent on Search and 0.51 percent on GDN. Experienced CRO companies can help you identify what is click through rate ideal percentage for your niche and launch appropriate measures to achieve it

Are you ready ? to improve your website conversions.

Wooflo's Conversion rate optimization services

Communicate Your Brand Value and Build Online Trust

CRO Audit

It’s important to do a full CRO audit on your pages and use heat maps, Google Analytics and other CRO testing tools to see your website interactions and gauge if prospects are taking the right actions that you want. Our conversion rate optimization consultant conducts in-depth CRO audits and extensive conversion marketing research, covering each stage of your sales funnel, including search query intent and landing page layout and content. These practices allow us to optimize your calls to action and other site elements for better conversion.

Website Design and Development

Statistics show simplifying form fields and keeping them to a minimum drives up to 120 percent more conversions. Evidently, your website design is a big part of improving conversion rates. How your landing page is structured, where your CTA button is located and where specific site elements are positioned significantly impact your efforts regarding how to lower bounce rate and increase website conversion rate. To enhance your site functionality, accessibility and usability, our CRO consultant implements web design and development best practices and prioritizes your landing page optimization.

A/B Split Testing

We believe that data-driven conversion rate digital marketing initiatives are key to executing lucrative marketing campaigns. That is why our conversion optimization agency performs various CRO testing solutions, including A/B split testing and multivariate testing, depending on your website performance and online needs. Our A/B testing services range from simply testing a different call to action to switching out different landing pages to find what works.

Search Engine Optimization (SEO)

Minimize your attrition rate and fill your website conversion funnel with integrated SEO and conversion optimization services. Our CRO consultant collaborates with other Wooflo digital marketing experts to create a solid, data-driven foundation for generating qualified leads and converting customers. We perform necessary split testing of your site elements, including CTA button, page content and keyword targeting, track user behavior analytics and prioritize creating a positive website experience for better ROI and scalability.

Well-Rounded Approach

Fully-Managed Web Services

Tailored Conversion Optimization Services

Ongoing CRO Audits

BREAKING: Turn Your Visitors Into Paying Customers and Boost Your Sales

Totally unique and " backward" way to double or even triple the number of leads and sales your websites generates.

What Is Conversion Rate Optimization?

Pivot Your Strategies and Achieve Your Growth Goals

Furthermore, as you work on increasing conversion rates, it’s essential to study the various CRO metrics that affect your optimization efforts as well as SEO results from CRO.