Social Media Marketing

Share Your Unique Brand Story Across Online Channels

Does your business have the votes of confidence it needs from social media networks? Build your brand awareness across the web and create meaningful connections with your customers and followers through social media marketing (SMM). Wooflo Internet Marketing Agency provides social media marketing for small businesses, enterprises and multiple-location companies. No matter if you own a startup or a Fortune 500 company, our social media marketing experts can assist you with your campaign. Partner with us and let our social media marketing agency boost your brand visibility and integrity!

Unlimited Possibilities

Social Media Marketing Basics

Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.

Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.

As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.

Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Wooflo’s social media marketing experts.

What Is Social Media Marketing?

Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment.

Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement. A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.

Digital Marketing vs. Social Media Marketing: What’s the Difference?

Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.

Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.

Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability. Digital marketing involves various internet marketing tactics and channels, including SEO, social media marketing, pay-per-click advertising, eCommerce optimization, email marketing and Amazon advertising.

Social media marketing, on the other hand, is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat, TikTok and YouTube, to introduce a brand, grab people’s attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content and adopting various marketing trends to convince people to take action.

Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results. However, social media marketing alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success.

Are Digital and Social Media Marketing Essential to Business?

Yes. Digital and social media marketing are critical components of online success. Although digital and social media marketing strategies vary, these marketing tactics share the same goals: to boost brand awareness and drive more revenue.

Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert. More importantly, combined digital and social media marketing efforts enable you to maximize available customer touchpoints and conversion opportunities.

Remember, digital success is not a matter of choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives.

How to Market on Social Media

Establish your business as a topical authority and industry leader

Are you struggling to get the best results from your social media marketing strategy? Becoming a thought leader does not happen overnight. However, with creative social media marketing ideas and a data-driven social media marketing business approach, you can position your brand as an expert in your respective field in no time.

From choosing the right social media channels to developing your social media content marketing strategy, every step is crucial to creating a successful social media marketing business campaign. Ready to begin marketing through social media?

Our social media marketing firm has put together the best practices to promote your business across online platforms effectively. Follow these social media marketing tips from Wooflo’s expert social media marketing consultants:

Do

Conduct extensive market research

Identify the appropriate social media marketing platforms

Analyze your audience behavior

Craft engaging content

Engage with your followers

Run targeted social media advertisements

Combine your marketing channels

Partner with industry influencers

Optimize your social media pages

Ensure brand consistency across platforms

Conduct A/B tests of your ad campaigns

Analyze campaign results

Optimize your social media campaigns based on analytics

Don't

Work without a social media marketing plan

Copy competitors’ social media marketing ideas that do not match your branding

Oversell your products and services

Measure the wrong metrics

Treat all social media marketing channels the same

Rely too much on automation

Buy followers

Use irrelevant hashtags

Keep silent on comment sections and threads

Cross-post on your social media accounts

Types of Social Media Management for Business Owners

What Are the Benefits of Social Media Marketing Services

Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty. Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:

LinkedIn Management

Our experts have found LinkedIn an optimal place for business-to-business (B2B) companies to compel executives and decision-makers to partner with them. At Wooflo, we take advantage of its native social media management software solutions to employ lead-generating enterprise social media management. Our array of LinkedIn management services are designed to bolster your brand credibility, demonstrate your thought-leadership, edge out your rivals and gain market trust.

YouTube Management

YouTube’s commercial success is well-documented, but its emergence is tied to how it yields relevant videos to user searches. Your brand can take part in this cultural moment by embedding technical search engine optimization (SEO) best practices into your channel. Our YouTube management approach simplifies the steps for you, researching the most appropriate title tags and descriptions to go with your video uploads.

Pinterest Advertising

Improve your add-to-cart and checkout rates when you share your eCommerce catalog on Pinterest. No other social media management agencies are as committed as Wooflo in strategically posting, optimizing and positioning your pins. Responding to inbound engagement like comments, questions and feedback is also a part of our social media management business strategists' day.

TikTok Management

Transitioning quickly as a rising star to a global platform, TikTok has taken social media by storm and helped level social media management for small businesses. Step up with TikTok for Business solutions that are well-designed for targeting, forging an authentic connection with and empowering the next generation. Entrust your social media content management to our specialists who understand how this massive platform works.

Snapchat Marketing

Statistics show that more than 238 million people use Snapchat every day for entertainment and communication. Interact with more prospects and attract new followers through Snapchat social media marketing. At Wooflo, we provide hourly consultations to help you generate valuable social media marketing ideas and ensure your Snapchat marketing tactics drive positive engagement.

Better Online Exposure

Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.

Specific Audience Targeting

No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.

High Search Rankings

Search engines like Google and Bing now integrate updates, Tweets, profiles and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.

Improved Customer Reach

A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.

Complete Brand Control

Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensure your B2B social media marketing game is always on point.

Enhanced Customer Trust

Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers

Multiple Marketing Options

Besides Facebook, YouTube, LinkedIn and Instagram social media marketing, there are other social media marketing methods you can use to promote your business. These include WhatsApp, Messenger, WeChat, Tumblr and Snapchat social media marketing. Our social media marketing company performs in-depth business reviews, audience analysis and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms and techniques for your business.

Increased Profitability

Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.

Marketing through social media is one of the best ways to humanize your brand and provide customers with an insider’s view of what’s going on in your company. Capitalize on Wooflo’s social media marketing services and get more people to advocate for your brand! Contact our social media marketing firm now to learn more about how to use social media for marketing.

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Reach Your Niche Market Audience With a Robust Social Presence

Social Media Platforms Wooflo Helps Manage

Different platforms call for different measures. As an award-winning social media management firm, we take on this challenge. Our diverse portfolio allows us to serve those seeking an Instagram management agency or go toe-to-toe with YouTube management companies. But our biggest strength is in tying everything together to drive the best results.

Must have service

Why choose Wooflo for Your Social Media Management

Invest in Flexible Social Packages Customized To Meet Your Growth Goals More and more small-business owners are choosing to collaborate with experts, as social media management is no easy feat. It requires meticulous attention and time to master. Here at Wooflo, we cater to your specifications, no matter your industry, size of business or budget. We aim to pass on to clients the benefits of knowing the ins and outs of each process through our almost two decades' worth of social media marketing background. Your search for “social media management near me” is over. Let our data-driven professionals manage and steer your social media accounts toward your desired results. Below are some of the benefits you’ll enjoy:

Deliverable-Based Packages

From content and engagement to strategy and analytics

Wooflo manages small- and large-scale deliverables for clients each month. Say, for instance, you enlist our Instagram management services. You can expect us to deploy a customized list of items within the project deadline. Our social media management agency does not skimp on the best social media management tools and tactics to meet, if not exceed, your expectations.

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Extensive Subject Matter Expertise

Get matched with the best social media management strategists

depending on your most urgent needs. Both our paid and organic teams have precise skill sets to cover all bases, whether you want pay-per-click advertising out of our LinkedIn management services or prefer organic posting from our Pinterest management services.

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“Quality Over Quantity” Focus

As with any other digital marketing process,

social media content management is dynamic and always advancing. The teams that manage social media accounts stay flexible to the changes, adapting strategies and techniques accordingly. One of the most vital pivots we’ve made is to move from increasing posting frequency to crafting valuable content instead, in all our Facebook, Instagram and Twitter management.

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Transparent Reporting

Semi-Monthly Reports

For the most accurate picture of your campaign status, you’re given mid-month and monthly reports. Your AM is also available to answer any questions you may have about our franchise social media management or enterprise social media management solutions. Plus, we offer you access to your real-time data through Wooflo'’s proprietary social media management software, also known as the online client portal.

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