BREAKING: Youtube ! Growth ! Yes.
Hundreds of millions of people turn to Youtube to discover what’s happening in the world. share skills , learn something new. Youtube Ads can help you connect with this audience and get meaningful results.
Posting on YouTube Will Help People Find You on Google
Google is the owner of YouTube. Are you aware that YouTube videos appear more frequently than they used to in Google results for searches? This isn’t a randomness. When you regularly use YouTube to promote the benefit of your company, you will increase the likelihood of appearing in search results and increasing your ranking. As a company you must strive to improve your presence on the internet as much as you can. It’s better to achieve this with YouTube since it’s an Google product. Google appreciates businesses that utilize their tools, and will most likely will give preference to these brands at least to a certain degree. It’s not difficult to get it right. The more space you are able to take advantage of in Google results, as long as it’s for a valid reason , the more effective. Uploading YouTube videos is just another way to increase the odds to your advantage.
And we do mean huge. Here are just a few important YouTube statistics to consider:
YouTube receives more than 30 million visitors a day, who watch nearly five billion videos.
More than half of the views come from mobile devices, and these users watch an average of 40 minutes.
YouTube has local versions in more than 88 countries and 76 languages.
It’s the second biggest search engine, coming after only Google itself. And take note that YouTube is only growing. Year after year, more people are spending more time on it.
And perhaps unlike some other platforms, YouTube’s audience is extremely varied. People of all ages, education levels, and income levels use it — men and women who are located all around the globe. They use the platform for a number of reasons, including education and entertainment. No matter what your brand is trying to promote or what your goals are, the odds are you can get the job done using YouTube.
This is important. You don’t want any traffic you can get, because not everyone is going to buy from you. You want qualified traffic — people that could be potential leads and customers.
Business owners often fail to understand this. Sure, getting a million hits on your website might sound pretty nice. But if it’s a million random hits and not one of those people purchases from you, then who cares?
You need qualified traffic that is meaningful to your brand. YouTube can easily help you accomplish this.
When people go on YouTube, how do you think they find you? They don’t just stumble upon your page. They type something into the search bar, and then you pop up in the results.
Like we said earlier, people use YouTube as a search engine — just like they do with Google.
This means that you can probably assume that people who watch your videos are at least someone interested in your product or service. Thus, you should be doing something to really capture their attention and turn them into a loyal fan.
Here’s one example: In your YouTube videos, you might mention a freebie your followers can receive when they sign up to your mailing list. Include the link in your video description, and direct their attention to it.
This is a simple way to use YouTube to turn video viewers into email subscribers — which is huge.
Some research suggests that video content is 12 times likelier to be watched than text is to be read. Furthermore, we might be processing videos 60,000 times faster than text.
Plus, videos can evoke emotion like no other form of online content can. They can make you think and feel. And if they make you think and feel, you’re not likely to forget those videos. That’s much more than can be said for most other types of online marketing.
Last but certainly not least, videos help humanize your brand. They bring it to life, taking your messages from flat and static to dynamic and engaging. Videos help your brand build trust and authority in such a unique way.
If a brand really wants to connect with people, videos absolutely have to be a part of their digital marketing plan. Undeniably, videos capture our attention better than both text and images.
Build Awareness
Snatch up attention from consumers across the world, adding followers by the hundreds.
Increase Engagement
Captivate and expand your audience with relevant content that inspires retweets, favorites, comments, and clicks.
Boost Website Traffic
Send intrigued consumers exactly where you want them—straight to the source.
Another one of the many benefits of YouTube is their robust advertising platform. It runs through Google Adwords but isn’t like your standard paid advertising. You know by now roughly how many people are spending how much time on YouTube. Imagine serving your ads to qualified viewers who could very well turn into leads and then customers. Gaining organic traffic on YouTube is already incredibly powerful. Paid traffic can deliver an even higher return on investment for your business. Additionally, as all of the social media platforms become increasingly competitive and saturated, you’re almost required to pay to play if you really want to see a difference — but it’s so, so worth it. YouTube, similar to Facebook, is very savvy when it comes to delivering your ads to exactly the right kind of people. Unlike other platforms and — gasp! — TV and radio ads, people actually watch the YouTube ads that show up in front of their eyes, because they’re on topics that are of interest to them.
Analytics
We work with data-tracking tools to gain insights that pinpoint where each campaign went right (or wrong), ultimately improving your strategy.
Strategy
We can create and implement an effective Youtube marketing strategy catered specifically to your brand’s goals.
Paid Ads
Paid ads help attract new followers and put valuable content in front of the right audience. We can run the entire process from format selection to final analysis, optimizing the campaign in real time.
Audience Identification
We can identify and assess your audience, determining how best to use Youtube’s unique targeting capabilities.
Monitoring
We can monitor your Youtube profile and campaigns, recognizing any opportunities or issues that pop up and responding in turn. We’ll respond to customer service queries, too.
Content Creation
We’re constantly researching, tracking, and adapting to online trends. We’re happy to be your go-to resource for the fastest-moving channel out there.
